Why? It’s a bad idea crafting content for topics going out of ‘style.’ Well, if you’re trying to research a great topic for your next content piece, then go to Google Trends first before doing anything else. So, how do you find relevant content that attracts, engages and converts prospects? Your target audiences are fully informed, engaged and begin depending on you for staying in the loop. There’s so much value in covering current content. #2: Look Out for Trending Topics to Cover A great strategy would be to begin revisiting relevant posts or product pages and retargeting it at the Australian market a few months before December. Let’s say the peak period has passed for the US market and December is approaching when the search keyword peaks for “Umbrellas” in Australia.
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