Section 3 – Metrics: Metrics are the most important part of the exercise. Looking at the features and the user goals in tandem helps you to come up with the metrics for the product. In the second pass associate each feature with one or more users (user goals can be met by many features, and one feature can serve multiple target users). Section 2 – Features to meet user goals: Fill this out in your first pass based on what you believe are the features of this product. Identifying users and their motivation in tandem helps draw out all the users of the product as well as all the goals. And yet win some money if you get it right. They would be able to test out their skills and potentially win money without actually buying stocks and holding a position. They are only betting if a stock will go up or down and they are not actually buying any stocks.Īmateur Investor: The second user could be a person who believes they are good at predicting stock movements due to their research etc. This gives them a chance to bet on the stock market without the exposure of buying the stocks. Gamer: One who loves the thrill of a bet and would bet on anything from local league to Vegas slot machines. Who will use your product and what goals do they hope to accomplish or problems solved by using your product.įor instance: In the betting app scenario we described earlier, there could be two types of users: Section 1 – Target groups and their goals: The best place to start thinking about your product is your users. And anytime there is a change to one of the sections, the rest would need to be revisited as well. This is not about sticking to the steps and sections firmly, but thinking about the canvas in these steps and constantly going back and forth between the sections as you discover more interesting insights about your product. I have found that a certain sequence to filling out the canvas helps us discover the product better. This would help drive out the metrics that you need to track.īig picture becomes Features to meet User goals: It is very easy to start putting in features you think you will need or you believe are fantastic without being clear about who exactly is going to get value from this feature. But it is just as important to know why your potential users would engage with your product. Target groups become Target Groups and their goals: Identifying your potential users is great. The goal section however is to call out the overarching goal for the whole product. Goal becomes Product Goal: I prefer to capture users and the individual goals they seek to achieve with the product in the Target Groups section. Product details: The detailed next steps to takeĪfter having done this exercise a few times, we prefer to use the following names for the sections:.
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